Mikey Hoban is a seasoned marketing expert with 20 years of experience across both direct-to-consumer and business-to-business marketing, advertising, PR, brand strategy, global market entry and expansion. He has held senior leadership roles within Australia’s largest D2C eCommerce group, contributing to the rapid growth of leading online wine marketplace Vinomofo. In the UK, Mikey served as Global Head of Marketing for blur Group, a £580m market-cap SaaS platform, where he led global brand expansion and user acquisition initiatives. Today, he specialises in digital advertising, brand development, content, and social media strategy for MLIW & HWC.